Designing for people, not just screens.
UX Designer based in Gothenburg, combining a background in psychology, customer experience, digital business and IT to create accessible and meaningful digital experiences.
Selected work
AI &
Digital Accessibility
How are UX practitioners using AI to support digital accessibility — and where does it fall short?
View case studyMore work
AR Parenting Tool
How might AR help children and parents create meaningful shared experiences when they can’t be in the same place?
Carbon Footprint
How might carbon data support more sustainable decisions within BIM workflows?
Damage Reporting
How might self-service make baggage damage reporting clearer and less frustrating?
A UX Designer with a background beyond UX.
My background in psychology, customer experience, digital business and IT project management shapes how I approach UX — with an understanding of people, business needs and the technology that connects them.
User Experience Design
University of Skövde · 2026
View degree certificate ↗︎
Customer Experience
Digital Business
IT Project Management
AI
Sustainable Design
How I work
Understand
I start by understanding the people, their needs and the context around the problem before thinking about solutions.
Explore
I use research and collaboration to explore the problem, challenge assumptions and identify opportunities.
Design
I turn insights into clear and accessible experiences, considering user needs alongside business and technical requirements.
Iterate
I test ideas with users, learn from feedback and refine the design along the way.
Let’s talk UX.
Have a project, opportunity or idea? I’d love to hear from you.
Collaborations
